Marco Rovacchi is pleased to announce the launch of MINOTAUR, an independent art agency and advisory operating internationally.

MINOTAUR responds to a contemporary art landscape in which artists increasingly work across interconnected cultural, institutional, and commercial contexts. Conceived as a structure capable of operating across these different spheres, the agency represents the broader strategic interests of artists, supporting the long-term development of their practices while preserving their autonomy and integrity.

Working alongside galleries and existing representatives rather than replacing them, MINOTAUR supports artists across strategic, contractual, and commercial negotiations, while developing gallery relationships, institutional opportunities, commissions, and partnerships aligned with the specific trajectory of each practice. Beyond the conventional art market, the agency also initiates and produces cross-disciplinary collaborations, identifying contexts in which artistic practices can meaningfully engage with other fields without being reduced to purely commercial propositions.

MINOTAUR’s advisory practice extends the same independent and research-led approach to private collectors, companies, foundations, and cultural institutions. Combining curatorial research with market intelligence, it provides strategic guidance across acquisitions, collection development, commissions, and longer-term cultural initiatives.

Built on Marco Rovacchi’s experience across international sales, artist liaison, institutional relationships, negotiation, and the development of complex artistic projects, MINOTAUR brings together close knowledge of artistic practice with a rigorous understanding of the structures through which contemporary art circulates. Its role is not simply to create opportunities, but to ensure that artistic ambition, professional strategy, and commercial possibility can reinforce rather than compromise one another.